his is the story of a dream:
maintaining the spirit of my cultural heritage alive through art

As a third generation jewelry designer from Cuenca - cultural capital of Ecuador - my entire life has revolved around art. A profound love for Andean culture and jewelry became one: my calling was born.

With the help of a Masters Degree in Craft and Teaching, as well as a Bachelor’s in Marketing, I created
“Andrea Tello Jewelry” to rescue our  ancestral arts and globalize their aesthetic and cultural value.


Discover Filigree

Permanent Exhibitions


UNESCO RECOGNITION for excellence in:

- Design and Innovation of Filigree (Ecuador, 2011)
- Craftsmanship in the Andean Region (Ecuador 2010)


Selection criteria: Excellence, Authenticity, Innovation, Marketing, Respect for the environment, Social responsibility-

Appointed member of Latin America of the WCC (World Craft Council) that aims to strengthen the future of Ecuadorian craftsmanship; supporting and promoting economic development through innovation, design and marketing (January 2018)

Named Ambassador of Ecuador of MOLA  (Latin American Fashion), a multidisciplinary platform that aims to position and promote the design and sustainable fashion of Latin America (April 2018)


Museum of Public Arts


Shanghai, China

Connecting Cultures

Social Sustainability

To play, press and hold the enter key. To stop, release the enter key.


To transform Andean heritage into fine filigree jewelry for the global art market through the fusion of traditional craft techniques and a modern aesthetic approach that creates a viable and valuable artisanal product.


To preserve our cultural legacy and promote economic devolpment through a socially-responsible and ecologically sustainable model that trains and employs underpriveledged young men of Ecuador’s
rural areas in the ways of their ancestral arts.

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